PrinterBees.com

Eighty-one percent of sellers are likely to use the same agent again….64 percent of sellers choose their agent based on a referral…IF THEY CAN FIND YOU. These are very interesting facts and based on a study done by the National Association of Realtors(R).  Read the full article here.

It's true! over 80% of your past clients would use you again if they knew how to reach you. If your past clients knew how to reach you, they might also refer you out…Did you notice that 64% of sellers choose their agent based on a referral. Besides handling the transaction you already handled for them, when is the last time you past clients heard from you? if you aren't mailing to them, THEY WILL FORGET YOU.

The Internet serves a great place to be "found" via the search engines and if you are active on the Internet, you will find there are great rewards in feeding that activity. Internet marketing activities will most likely find you cold leads (people you haven't met before or don't know), marketing to your past clients regularly will find you LOYALTY. It is important to have a good combination of both on-line and off-line real estate marketing activities to make sure you are feeding your pipeline with both cold leads and past clients/repeat business from the people who already know and like you.

Just another tip to help you with marketing your real estate business from PrinterBees.