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I just came across a really interesting article about how "Facebook Ticks" and how to improve the chances of your posts showing up in the "Newsfeed" where your sphere will actually see it.   If you are using Facebook as a social media tool and not for just catching up with old friends.  This information could make a huge difference on what gets seen by many and what simply ends up out there in cyberspace lost in the shuffle and seen by no one.

According to engineers at Facebook, there are definite formulas and algorithms used to determine what ends up on the news feed and what doesn't.  This is an excerpt from an article published on Tech Crunch about how "Facebook Ticks" and what is called "Edge Rank".  You can read the entire article here, but I have included the important parts below.
http://techcrunch.com/2010/04/22/facebook-edgerank/

"Each Edge has three components important to Facebook’s algorithm:

• First, there’s an affinity score between the viewing user and the item’s creator — if you send your friend a lot of Facebook messages and check their profile often, then you’ll have a higher affinity score for that user than you would, say, an old acquaintance you haven’t spoken to in years.
• Second, there’s a weight given to each type of Edge. A comment probably has more importance than a Like, for example.
• And finally there’s the most obvious factor — time. The older an Edge is, the less important it becomes.

Multiply these factors for each Edge then add the Edge scores up and you have an Object’s EdgeRank. And the higher that is, the more likely your Object is to appear in the user’s feed. It’s worth pointing out that the act of creating an Object is also considered an Edge, which is what allows Objects to show up in your friends’ feeds before anyone has interacted with them.

In other, hopefully less confusing words, an Object is more likely to show up in your News Feed if people you know have been interacting with it recently. That really isn’t particularly surprising. Neither is the resulting message to developers: if you want your posts to show up in News Feed, make sure people will actually want to interact with them."

The key here is to make sure your posts are actually interesting and want to interact with you.  You should also have a good print and on-line marketing presence.  If you don't have a website…get one.  If you can't afford to pay someone to build one, read this book called "Blogging For Buyers" on how to build your own blog/website.  It is fast, easy to follow and will help you get your own website up in a day…if you are focused.

Visit the PrinterBees home page to learn more about how we can help you to get systems in place for your marketing.  In most cases, the only thing standing between you and your marketing programs being a success is "you".  Read more about that here.