PrinterBees.com

Using custom printed bookmarks for your next promo is a good idea because they don't just carry your marketing message, they carry your marketing message for a long time to come.  People like little "trinkets" and get excited about anything that can be utilized, even if it is a cheap little printed bookmark with YOUR information on it! 

When people attend tradeshows, they are always looking for giveaways, especially if they have children to return home to who are excited by any little trinket you give them.  By putting your marketing message on a bookmark and giving the option of a bookmark this is "kid friendly", you stand a better chance of your marketing piece staying around just  a little bit longer.

Bookmarks are so inexepsive to print that you can offer options to your prospects to choose from.  When you offer your prospects choices, you are getting them more involved and making "take a look", making them choose the bookmark they want, therefore getting them more invested in the process of choosing their "trinket'.  When they are invested, they are more likely KEEP IT, give it to their child, etc.  When considering the design of your bookmark, think about what type of information would be helpful to the people you are handing it out to.  If you are around football fans, print a football schedule on it.  If your target audience is small children, do something to help them count,  learn their alphabet, colors or shapes on the bookmark.   For school aged children, consider a table to help them with their times tables and mastering them.  You know your target audience and know what they would find value in.  Provide value on one side of the bookmark and on the reverse side promote your business.

Your marketing efforts should always revolve around poeople KEEPING what you give them, achieving the longest shelf life possible.  When someone keeps the bookmarks you had custom printed with  your information on it, they are more likely to remeber you!  Color Bookmark printing has a good shelf life!